Digital Things
Top tip: If you’re going to get a wife, try to get one with a birthday somewhere reasonably far from Christmas. A wife with a birthday in December will require double the effort when attempting to come up with gift ideas, and will not compensate by providing double the number of hints.
Larger ‘combination’ gifts are rarely acceptable solutions.
Today’s lunchtime shopping reconnaissance yielded a couple of ideas, but no answers.
I know what I’m getting though. I wrote a song about it. It goes…
I’m getting a digital ca-a-amera-a!
I’m getting a digital ca-a-amera-a!
I’m getting a digital ca-a-amera-a!
[repeat, no fade]
It’s weird how these things turn out. The missus took a large number of photos of our little nine-month old niece on film and the vast majority of shots didn’t turn out. This was an expensive mistake since getting film developed is a pricey endeavour.
The conversation on the train into town yesterday turned to the advantages that digital cameras have in this area. If a photo doesn’t turn out, just delete it and try again. Once you have a bunch of pictures that you’re happy with, just take them along to Boots and get them ‘developed’ just like regular photos. They’re even printed on photographic paper and will last as long as regular photos will.
This appealed to the missus greatly. She saw the advantages in terms of taking good photos of our baby niece that will turn out - that can be presented like a photograph and framed on the wall. This is different to the appeal that affects me, who is a big geek who loves technology for technology’s sake as much as I like taking good photographs.
My wife is a kind of litmus test for the alkaline of practical useage against the acid of my love of technological wonder.
There is a crossover of my geekboy digital fascinations and my wife’s interest in a camera that could eliminate unwanted photographs. This means that all of these advantages are now within the reach of the man in the street, both in terms of the understanding of the technologies and in price.
We were talking about digital cameras in this way as we wandered around Glasgow yesterday. The subject seemed to be punctuated as we walked into Marks and Spencers past an old granny (Must have been about seventy years old) punching buttons on her Nokia 3310 like a pro.
It wasn’t just cameras that got talked about. The idea of owning an iPod appeals greatly to my wife. Since she’s not the least bit interested in computers or anything technological, there must be a genuine use for a device that can hold large amounts of music and that can play it back in a simple way.
The iPod is often held up as some kind of design icon because of its beautiful simplicity. There are, however, two elements at work here that are turning these increasingly complex digital devices into successes.
The first is of course, the simplifying of the technology. Make it so simple that you can pick what you want from a menu; Walk into Boots and see a sign that says ‘Bring in your compact flash card and we’ll develop your digital film, 30p per photograph’. It’s simple and affordable.
The second comes from the other end - knowledge rising to meet the technology. The geeky techno-language that has invaded the shelves of Dixons and a million letters to Santa is being acquired, learned and understood by the computer-shy likes of my wife. People’s understanding of previously technical language is rising to meet what they want to be able to do with technology.
Yesterday’s conversation contained words that my wife has never uttered before, let alone wanted to understand. “MP3″ - three letters printed on a hundred-and-one gadgets in shop windows. A word that came from an almost arbitrary selection of three little characters designed to represent a file that contained the sound track of MPEG compressed video. “Hard-disc”. “Bit-rate”. “Gigabytes”. “Memory”. “USB”. “Bluetooth”. “CCD”.
“Why’s optical zoom better than digital zoom then?”
“Well… you know what pixels are?”
“Yeah”
Didn’t even need to explain “Pixels”.
I guess this sort of thing goes on all the time and always has, i.e. previously complex technology winding up in the sweaty palms of Joe Public. It’s just curious to see it go on so clearly in front of your eyes.
Where was I? Oh yeah…
I’m getting a digital ca-a-amera-a!
I’m getting a digital ca-a-amera-a!
…
Add comment December 1st, 2003
